B&M.ai
NFC labels + AI-built product pages

Every product, one tap from your brand.

Tap an NFC label with any iPhone or Android phone and land on a rich, AI-built product page that you control.

No card required · works with every modern phone

Caymus tap page
Built for brands in
Wine and spiritsCosmeticsPharmaceuticalRetail and clothing
The problem
Packaging is static.

Once a product leaves the shelf, the brand loses the consumer. The label can't change, can't tell the full story and can't bring anyone back.

The fix
A tap keeps you connected.

One tap reveals origin, instructions and offers. You update the page anytime, long after the sale.

From sign-up to shelf in four steps.

01
Register

Create your account and get 10 free test tags.

02
Add your product

Name, photos and the tag type you want.

03
AI builds your page

Review the draft, edit anything, approve.

04
We ship programmed tags

Tags arrive ready to tap, linked to your page.

Consumer experience
Rich storytelling
Origin, history and the people behind the product.
Learn about the manufacturer's products
Related products, offers and events in one place.
Manufacturer dashboard
First-party tap data
See where, when and on which devices people tap.
Change content after the sale
Edit the page anytime; the tag never changes.
Retargeting
Reach people who tapped with your next offer.
Live example

Scroll a real tap page.

This is the page a shopper sees after tapping a Caymus Cabernet Sauvignon 2023 bottle. It was generated by B&M.ai and edited by the brand.

Product infoWinery and historyShop and offersVisit
Winery and history
1906
The Wagner family begins farming in Rutherford.
1972
Caymus releases its first vintage.
2023
The Cabernet Sauvignon you just tapped is bottled.
vineyard photo
Shop and offers
Join the wine club — 15% off every release
Visit
tasting room photo
Open daily, 10am – 5pm · Rutherford, CA
Scroll inside the phone
Simple pricing
See full pricing →
Starter kit
Free
Landing page
$69 / quarter
Tags from
$0.20 each

Every product, one tap from your brand.

No card required · works with every modern phone